About Us

A South Florida native, Alexandra Grief used her creativity and ingenuity to turn her side hustle into an international brand. With few resources, she started making swimwear in 2009 from her Fort Lauderdale apartment, where friends and customers stopped by for a curated, custom swimwear look that was made to order.

In 2013, Ali opened the first Montce store in Fort Lauderdale. The second-floor showroom had no street visibility, but it did have a homey charm that felt like an extension of the designer's studio, store, and apartment. Customers—obsessed with Montce's flawless fit—were more than happy to head there for their bikini fix, and the South Florida swimwear hidden gem would not remain a secret spot for long.

As the business (and buzz) kept picking up, Ali's brother and business partner Devin quit his accounting job in NYC. Devin—transitioning from finance to fashion—started working in a multifaceted role at Montce, even filling in for sales associates in the Fort Lauderdale store. Like all successful business partners, the siblings' skill sets are complementary, with Devin now the COO and Co-CEO and Ali Creative Director and Co-CEO. While the days of Ali and Devin working in-store and overseeing every detail are long gone (they now rely on their invaluable team of over 40 people), it's still very much a family business.

Today, there are 4 flagship locations in South Florida, plus the brand is sold at over 100 stockists worldwide. Montce has been featured in top publications including Vogue and Marie Claire, and worn by celebrities including Kendall Jenner, Priyanka Chopra, Chrissy Teigen, Jennifer Lopez, and Emily Ratajkowski.

Despite the fast growth, Montce's formula for success has remained the same since day one. Quality fabrics, nostalgic prints, and advanced construction details make each bikini stand out, and extensive fit testing and quality control ensures that they're both flattering and comfortable. This effortless blend of style and substance, combined with an obsessive focus on fit, is what sets Montce apart—and why their customers only shop Montce once they've tried on the brand.

For inquiries, contact us at: montceclothing@gmail.com